Category Archives: PSM Blog

Insightful information on marketing strategies that improve competitiveness and strengthen brands.

Five reasons sales may be slow

The way in which people are making purchase decisions has changed and is changing rapidly. The internet is often the first resource for gaining information about products, services and the organizations that provide them. Word-of-mouth recommendations are highly influential. This new dynamic has pushed traditional advertising down the ladder of influence and put more pressure on such topics as: website structure, search position, website content and how the sales department is structured. Here are five things to look for that may signal that your customers may be starting to prefer their interaction with your competitors. Continue reading

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Patient Satisfaction Video.

Improving patient experience is a priority for every hospital administrator, yet we continue to resort to the same old approaches that yield minimal improvement. Sustainable improvement must start in a different place. By focusing on intrinsic motivation and fostering more meaningful connections between hospital employees, patients and families, patient satisfaction and employee engagement are natural by-products. Continue reading

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Five Ways to Improve Patient Count.

The way in which patients choose a provider has changed forever. The days of blindly following their provider’s recommendation are gone. People are validating the credentials of providers through your website and the opinion of others. To successfully compete it is critically important to take a hard look at ensuring your internet footprint is structured in a way that mirrors how prospects interact on the web. To assure success today, providers cannot take old loyalties for granted. To maintain market share and grow it is critical to monitor referral sources on multiple metrics —beyond volume— and pro-actively identify and address issues and opportunities. Continue reading

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Empower Your Sales.

Here is a list of twelve indicators to help determine if your sales and marketing effort is impaired or empowered to improve competitive position in 2014. Continue reading

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After the Sale. Customer Relationship Managment

Establishing a Customer Relationship Management plan and getting the entire team on the same page is the first step toward ensuring a loyal and profitable customer over time.. The goal is to become an indispensable resource and to attain the pro-active “word-of-mouth” advocacy of each customer—that is where true profitability lives. Continue reading

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PART TWO: What’s Happening to New Business?

Your website has become the center of all sales and marketing activity. Whether you treat it that way or not, your prospects and competitors most certainly are. Technology has enabled prospective customers to attain what they need to know about your company on their own. Continue reading

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What is driving new business performance today?

The way in which we used to do business has finally reached a tipping point; purchase decisions simply are not made in the same way they were a few months ago. Today, 70% of the purchase decision is made before a buyer ever contacts you. Continue reading

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