Category Archives: Health Care Blog Posts

Marketing strategies that address improving brand image and building patient trial and loyalty.

Patient Satisfaction Video.

Improving patient experience is a priority for every hospital administrator, yet we continue to resort to the same old approaches that yield minimal improvement. Sustainable improvement must start in a different place. By focusing on intrinsic motivation and fostering more meaningful connections between hospital employees, patients and families, patient satisfaction and employee engagement are natural by-products. Continue reading

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Five Ways to Improve Patient Count.

The way in which patients choose a provider has changed forever. The days of blindly following their provider’s recommendation are gone. People are validating the credentials of providers through your website and the opinion of others. To successfully compete it is critically important to take a hard look at ensuring your internet footprint is structured in a way that mirrors how prospects interact on the web. To assure success today, providers cannot take old loyalties for granted. To maintain market share and grow it is critical to monitor referral sources on multiple metrics —beyond volume— and pro-actively identify and address issues and opportunities. Continue reading

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