Category Archives: PSM Blog

Insightful information on marketing strategies that improve competitiveness and strengthen brands.

Five Factors

Five Steps toward improved profitability and customer advocacy.  Securing a customer takes considerable time & resources.  It’s Expensive. Yet, we are sometimes too anxious to close the next prospect without first having a “cultivation” plan for our new-found customer. Extending our … Continue reading

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Take the Test

  Take the Test:  12 Factors that can empower or impair your sales effort. Traditional marketing strategies and tactics are taking a back-seat to digital tools that empower companies to integrate marketing with sales in powerful ways never before possible.  Organizations across … Continue reading

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Five (or six) More Reasons Your Sales May be Slipping

In our last post “Five Reasons Your Sales May Be Slipping” we the fact that the purchase decision-making process has changed forever. If the response we received is any indication, it seems like many companies are feeling a little left behind. If you missed the last post you can access it here. Continue reading

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