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PSM - pete sitter marketing http://petesitter.com Concierge Marketing, Digital Marketing, Advertising, Website Development, Content Development, Outsourced Marketing, Strategic Marketing Thu, 20 Nov 2014 15:10:17 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Five reasons sales may be slow http://petesitter.com/five-reasons-sales-may-be-slow/ http://petesitter.com/five-reasons-sales-may-be-slow/#comments Tue, 04 Nov 2014 02:03:12 +0000 Pete http://petesitter.com/?p=635 Fresh thinking on integrated marketing.

The way in which people are making purchase decisions has changed and is changing rapidly. The internet is often the first resource for gaining information about products, services and the organizations that provide them. Word-of-mouth recommendations are highly influential. This new dynamic has pushed traditional advertising down the ladder of influence and put more pressure on such topics as: website structure, search position, website content and how the sales department is structured. Here are five things to look for that may signal that your customers may be starting to prefer their interaction with your competitors. Continue reading

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Patient Satisfaction Video. http://petesitter.com/patient-satisfaction-video/ http://petesitter.com/patient-satisfaction-video/#comments Wed, 29 Oct 2014 23:44:47 +0000 Pete http://petesitter.com/?p=741 Fresh thinking on integrated marketing.

Improving patient experience is a priority for every hospital administrator, yet we continue to resort to the same old approaches that yield minimal improvement. Sustainable improvement must start in a different place. By focusing on intrinsic motivation and fostering more meaningful connections between hospital employees, patients and families, patient satisfaction and employee engagement are natural by-products. Continue reading

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Five Ways to Improve Patient Count. http://petesitter.com/five-ways-to-improve-patient-count/ http://petesitter.com/five-ways-to-improve-patient-count/#comments Tue, 28 Oct 2014 02:41:03 +0000 Pete http://petesitter.com/?p=751 Fresh thinking on integrated marketing.

The way in which patients choose a provider has changed forever. The days of blindly following their provider’s recommendation are gone. People are validating the credentials of providers through your website and the opinion of others. To successfully compete it is critically important to take a hard look at ensuring your internet footprint is structured in a way that mirrors how prospects interact on the web. To assure success today, providers cannot take old loyalties for granted. To maintain market share and grow it is critical to monitor referral sources on multiple metrics —beyond volume--- and pro-actively identify and address issues and opportunities. Continue reading

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Empower Your Sales. http://petesitter.com/empower-your-sales/ http://petesitter.com/empower-your-sales/#comments Tue, 28 Oct 2014 00:00:57 +0000 Pete http://petesitter.com/?p=859 Fresh thinking on integrated marketing.

Here is a list of twelve indicators to help determine if your sales and marketing effort is impaired or empowered to improve competitive position in 2014. Continue reading

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After the Sale. Customer Relationship Managment http://petesitter.com/after-the-sale/ http://petesitter.com/after-the-sale/#comments Fri, 24 Oct 2014 18:39:34 +0000 Pete http://petesitter.com/?p=906 Fresh thinking on integrated marketing.

Establishing a Customer Relationship Management plan and getting the entire team on the same page is the first step toward ensuring a loyal and profitable customer over time.. The goal is to become an indispensable resource and to attain the pro-active “word-of-mouth” advocacy of each customer---that is where true profitability lives. Continue reading

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PART TWO: What’s Happening to New Business? http://petesitter.com/part-two-whats-happening-new-business/ http://petesitter.com/part-two-whats-happening-new-business/#comments Sun, 05 Oct 2014 22:57:57 +0000 Pete http://petesitter.com/?p=992 Fresh thinking on integrated marketing.

Your website has become the center of all sales and marketing activity. Whether you treat it that way or not, your prospects and competitors most certainly are. Technology has enabled prospective customers to attain what they need to know about your company on their own. Continue reading

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What is driving new business performance today? http://petesitter.com/driving-new-business-performance-today/ http://petesitter.com/driving-new-business-performance-today/#comments Mon, 29 Sep 2014 19:12:32 +0000 Pete http://petesitter.com/?p=990 Fresh thinking on integrated marketing.

The way in which we used to do business has finally reached a tipping point; purchase decisions simply are not made in the same way they were a few months ago. Today, 70% of the purchase decision is made before a buyer ever contacts you. Continue reading

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Welcome. PSM Pete Sitter Marketing http://petesitter.com/copy-welcome-psm-pete-sitter-marketing/ http://petesitter.com/copy-welcome-psm-pete-sitter-marketing/#comments Sun, 28 Sep 2014 16:00:17 +0000 Pete http://petesitter.com/?p=969 Fresh thinking on integrated marketing.

PSM is in the business of supplementing your sales and marketing program and making your vision and goals come to life. Continue reading

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Five Factors http://petesitter.com/five-factors/ http://petesitter.com/five-factors/#comments Thu, 25 Sep 2014 03:23:30 +0000 Pete http://petesitter.com/?p=956 Fresh thinking on integrated marketing.

Five Steps toward improved profitability and customer advocacy.  Securing a customer takes considerable time & resources.  It’s Expensive. Yet, we are sometimes too anxious to close the next prospect without first having a “cultivation” plan for our new-found customer. Extending our … Continue reading

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Take the Test http://petesitter.com/take-test/ http://petesitter.com/take-test/#comments Thu, 25 Sep 2014 03:10:55 +0000 Pete http://petesitter.com/?p=952 Fresh thinking on integrated marketing.

  Take the Test:  12 Factors that can empower or impair your sales effort. Traditional marketing strategies and tactics are taking a back-seat to digital tools that empower companies to integrate marketing with sales in powerful ways never before possible.  Organizations across … Continue reading

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