Tag Archives: Marketing Program

Five reasons sales may be slow

The way in which people are making purchase decisions has changed and is changing rapidly. The internet is often the first resource for gaining information about products, services and the organizations that provide them. Word-of-mouth recommendations are highly influential. This new dynamic has pushed traditional advertising down the ladder of influence and put more pressure on such topics as: website structure, search position, website content and how the sales department is structured. Here are five things to look for that may signal that your customers may be starting to prefer their interaction with your competitors. Continue reading

Posted in 30-Second Consult for Manufacturers, Manufacturer's 30-Second Consult, PSM Blog | Tagged , , , , , , , , , , , , , , , , | Comments Off