Tag Archives: Marketing

Five reasons sales may be slow

The way in which people are making purchase decisions has changed and is changing rapidly. The internet is often the first resource for gaining information about products, services and the organizations that provide them. Word-of-mouth recommendations are highly influential. This new dynamic has pushed traditional advertising down the ladder of influence and put more pressure on such topics as: website structure, search position, website content and how the sales department is structured. Here are five things to look for that may signal that your customers may be starting to prefer their interaction with your competitors. Continue reading

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After the Sale. Customer Relationship Managment

Establishing a Customer Relationship Management plan and getting the entire team on the same page is the first step toward ensuring a loyal and profitable customer over time.. The goal is to become an indispensable resource and to attain the pro-active “word-of-mouth” advocacy of each customer—that is where true profitability lives. Continue reading

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