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York Seaway/Lake Erie Portable Screeners

” The outsourced marketing services offered by PSM was the right service at the right time. My company was hit pretty hard by the recession. We did not have a focused marketing and sales program in place at the time. Pete quickly evaluated our situation and helped us put a marketing plan in place that fit our needs and capabilities.  Pete has been instrumental in helping us set up a marketing plan for both York Seaway  and our other company Lake Erie Portable Screeners, Inc. Not only does he bring a wealth of knowledge to the table, but he does it fast, concise and cost effectively.

- Rick York, President-York Seaway/Lake Erie Portable Screeners

ERIE Insurance                                                                                                            

“Strategic thinking combined with real-life experience produced a positive return for our company. PSM was able to take a holistic view of our business challenges and work closely with our internal team to build a comprehensive strategic direction we are still following today.”

- Karen Rugare, Vice President, Strategic Marketing at Erie Insurance.

Upper Allegheny Health System

As a strategic healthcare marketing consultant, I have successfully collaborated with Pete Sitter on key service line expansions and rural market development in western New York and northwest Pennsylvania, working with Upper Allegheny Health System. Pete came highly recommended and he did not disappoint. Pete consistently delivered valuable insights on local healthcare markets and physician referral patterns. An excellent communicator, Pete is skillful at shaping consensus among disparate groups and has earned an enviable reputation for his leadership style.  He has proven himself by contributing timely solutions, staying within budgets and exceeding expectations. I will not hesitate to engage Pete in future market development projects and promotional campaigns.

Alexandra Pieper-Jones, Chief Markeing Officer- APJ Communications

Westfield Memorial Hospital

“As CEO of Westfield Memorial Hospital in Western New York, I worked very closely with Pete Sitter to formulate the hospital’s response to what was known as the Berger Commission mandate to “right-size” hospitals in the state of New York. Pete was responsible for defining the Westfield response to that mandate. As you might imagine, the issue was charged with emotion at the board level, at the employee level, among the entire medical staff, as well as throughout the general community. Pete was able to lead a process that included an original health care needs assessment study; a physician needs assessment, and a demographic and economic overview.  These data and inputs were then used in a methodical process to keep the board, as well as key community and physician constituents up to date and ultimately to develop a comprehensive and integrated plan which became the focus of our response.  Pete’s ability to work collaboratively with the administrative team while providing objective consultation resulted in a response to the State of New York that proved successful and ultimately preserved critical services for the hospital and the local community.

On a personal as well as professional level, it was always a pleasure to work with Pete.  He has a wonderful balance to challenge your thoughts in a professional manner and at the same time offer unique suggestions and creativity to the process.  He is constantly thinking and never settles for less than a perfect solution to the issue at hand.  He enjoys a challenge and gives 150% to the organization for which he is working. “

- Stu Williams, CEO Westfield Memorial Hospital (2005-2007), Senior Vice President, American Healthcare Solutions

United Way

“Pete Sitter served on the board of directors for United Way of Erie County for 10 years. During that time he served in a leadership capacity on the United Way executive committee and chaired both the strategic issues and communications committees. He was recognized for his service as the recipient of the United Way “Spirit of Erie” and “Volunteer of the Year” award. And in 2004 we presented Pete with a special Certificate of Appreciation for his leadership in developing the United Way strategic plan which transitioned our organization from strictly a “fund raiser” to a “community mobilizer”.

This reinvention of the organization was risky on a number of levels not the least of which was retaining the commitment of a dwindling employer base and retention of long-term donors. Pete’s leadership in defining the communications and marketing plan to reposition the United Way not only met this challenge but resulted in a successful annual donor campaign and the positioning of the United Way as the lead community organization for addressing the communities top issues; Education, Income, Health, and Community Basics.

Pete thinks strategically, communicates clearly, and has a distinct ability to see through a myriad of sometimes complex issues to help arrive at practical outcomes and solutions. I highly recommend Pete Sitter to both the profit and not for profit community! “

- Alan Perez, President/CEO, United Way of Erie County

Family Services of Northwest Pennsylvania

Family Services of Northwest Pennsylvania enjoyed a 12-month contract with Pete Sitter & PSM which included production of a Brand Development Plan for our agency.  Funding for Family Services has historically been through government based programs which present challenges as priorities change.  Pete defined a scalable plan that acts as a roadmap for cultivating relationships with private donors as-well-as solidifying relationships with our referral sources.  Pete provided an excellent product and more than our moneys worth in value.

- Thomas Vinca, CEO – Family Services of Northwest Pennsylvania

Highmark BCBS Quad Games

The Highmark Blue Cross Blue Shield QUAD Games is a unique yearlong four event: (swim, bike, run and cross-country ski) competitive and fitness series. Craig Latimer is the founder and for more than 27 years, the organizer of the event.

“Over the course of our professional relationship Pete has come up with several critical and creative recommendations that have had a direct effect on increasing the participation of young children and families as well as embellishing the QUAD’s attraction as a four event fitness program rather than a venue strictly for competitive athletes.

ADDING THE SNOWSHOE EVENT TO THE CROSS-COUNTRY SKI RACE.  The cross-country ski event was a common roadblock for people to stay away from the QUAD altogether.  Maybe, Pete argued, snowshoes might change that a bit. He suggested we could do it without disrupting any competitive balance by having the snowshoe’ers enter a category to be called fitness participants. I thought 4 or 5 people might sign up.  Instead, 55 signed up the first year.  More important was the nature of the people who came out.

FLIP FLOPPING THE HIGHMARK QUAD SCHEDULE. As the first event of the year, the cross-country ski event is arguably the most difficult. For those wanting to start the new year off with a resolution to get fit —-it can be the equivalent of committing to do a marathon and the entry fee right after the holidays can be prohibitive for families. Pete suggested, making the ski race the last event.  It would allow a nice window of opportunity for people to prepare for the new first event —the swim in April— and it would be easier on the pocketbook. So how did it go?  It was the largest turnout for any QUAD event in ten years.  Even more exciting, there were 97 kids age 12 and under registered nearly double the total of the entire previous year.

CHILDREN 12 & UNDER ENTER FREE It was Pete’s suggestion that we waive the entry fee for kids, but to qualify for that free entry, kids needed to bring their parents along. This simple change went a long way toward boosting the number of 12 and under participants and making fitness a family activity

The word ‘vision’ cannot be overstated when describing Pete’s skill set and I am very grateful for the impact his vision has had on the success of the Highmark QUAD Games.”

- Craig Latimer, ‘QUADFather’ Coordinator of the Highmark QUAD Games
V.P. Marketing & Communications YMCA of Greater Erie

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